Real context
We listen to people while they experience a physical environment, not through a generic panel.
OMETRA Intelligence · Audience Signals
The city speaks. We turn it into decisions.
Contextual research with connected audiences in physical spaces.
2 / 6Which factor most influences your purchase decision?
Price
Brand trust
Promotion
Convenience
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Technology enabled by Aeris
The problem
Reach is not the same as understanding.
Operational metrics explain how many people may have been exposed. They do not explain what people understood, remember, or would do next.
Audience Signals adds understanding, choice, and impact.
What we normally know
- Reach
- Impressions or footfall
- Distribution
- Coverage and frequency
- Interaction
- Clicks or connections
- Operation
- Campaign execution
What we need to decide
- Awareness
- What do they remember?
- Message
- What did they understand?
- Choice
- What do they prefer?
- Impact
- What changed?
What Audience Signals is
Contextual research, from end to end.
OMETRA Intelligence designs the study, operates fieldwork, and turns responses into findings, implications, and recommendations.
Initial active channel
Mexico City Metrobús
100,000+ monthly connections*
*Interview capacity depends on unique users, eligibility, starts, completion, and quality.
Owned channel
OMETRA infrastructure enables invitations, permitted segmentation, and field data.
D&A rigor
Universe, sample, quality, and methodological limits are documented for every study.
Continuity
A point-in-time measurement can become a second wave, benchmark, or recurring tracker.
Choose by decision
The right product starts with the right question.
What do you need to solve?
1Do you need to validate something specific and fast?Audience Snapshot2Do you need to understand an audience or category?Audience Profile3Do you need to compare before and after?Campaign Impact4Do you need to track an indicator over time?Audience Tracker
In a 30-minute session, we turn the decision into a brief and recommend the right product.
Four levels of depth for four types of decisions.
Fast decision
Audience Snapshot
Investment
From $79,000
Timing
7–10 business days
Best for
- ✓Evaluate a promotion or message.
- ✓Compare concepts or preferences.
- ✓Measure purchase or trial intent.
Included scope
Up to 5 questions · 3 profile variables · 500 valid interviews · summary dashboard · 8–10 slide report · 45-minute results session.
Understand
Audience Profile
Investment
From $149,000
Timing
12–15 business days
Best for
- ✓Understand habits and barriers.
- ✓Build actionable segments.
- ✓Prioritize benefits, prices, or messages.
Included scope
Up to 14 questions · 5 profile variables · 1,000 valid interviews · dashboard · anonymized dataset and dictionary · 20–30 slide report · executive presentation.
Flagship product
Campaign Impact
Investment
From $239,000
Timing
4–6 weeks
Best for
- ✓Measure awareness and recall.
- ✓Evaluate message comprehension.
- ✓Compare consideration, intent, and attributes.
Included scope
Two waves of 600 interviews · up to 10 stable questions per wave · comparative dashboard · difference analysis · report and executive presentation.
Continuous measurement
Audience Tracker
Investment
$35K setup + $85K/wave
Timing
Monthly to quarterly
Best for
- ✓Track brand or category health.
- ✓Monitor experience and perception.
- ✓Build a proprietary benchmark.
Included scope
500 interviews per wave · up to 10 stable questions · historical dashboard · executive report per wave · minimum 6 waves.
How it works
From a business decision to an executive recommendation.
Every project maintains traceability between what the client needs to decide, the audience consulted, and what we recommend doing.
- 1
30 min
Design session
Decision, audience, date, and use of results.
- 2
≤48 h
Feasibility
Universe, sample, incidence, timeline, and price.
- 3
Approval
Questionnaire and control
Design, approval, mobile testing, and initial sample.
- 4
Monitoring
Fieldwork and quality
Invitation, selection, completion, and controls.
- 5
Decision
Analysis and results
Findings, implications, and recommendations.
No sample, date, or investment is committed without a feasibility sheet.
Deliverables
We do not deliver isolated charts. We deliver a defensible decision.
The level of detail varies by product, but every project preserves the elements needed to trust, interpret, and act.
Insight → Implication → Recommendation
Questionnaire and methodology sheet
What we asked, whom we asked, and under what rules.
Fieldwork report
Invitations, starts, completions, and quality.
Executive dashboard
Indicators, filters, segments, and comparisons.
Report and presentation
Findings, implications, and recommendations.
Methodology and trust
Visible rigor at every stage.
Universe, sample, participation, and limitations are explained as clearly as the results.
Explicit universe
We define exactly whom the results represent.
Voluntary participation
Research is not disguised as a promotion or lead-generation effort.
Documented sample
Eligibility, quotas, bases, and period remain visible.
Quality controls
Duplicates, speed, consistency, open responses, and initial sample.
Privacy by design
Minimization, pseudonymization, roles, and defined retention.
Aggregated results
Technical identifiers are not delivered to the client.
100K+ monthly connections do not equal 100K people: every study validates unique users, eligibility, incidence, completion, and quality.
Use cases
Real decisions for media, brands, and urban categories.
The offer adapts to the decision without losing a shared methodological and operational core.
Out-of-home media and agencies
Demonstrate impact beyond impressions.
Campaign Impact · Tracker
Brands and consumer research
Validate messages, promotions, prices, or launches.
Snapshot · Profile
Fintech, telecom, retail, and apps
Understand habits and decisions during mobility.
Profile · Tracker
Research agencies
Extend fieldwork capacity with a contextual audience.
Profile · Fieldwork operation
Investment
Choose the depth the decision requires.
List prices plus VAT; subject to methodological feasibility, audience, incidence, and schedule.
| Product | Investment from | Sample | Questions | Timing | Best for |
|---|---|---|---|---|---|
| Audience Snapshot | $79,000 | 500 | Up to 5 | 7–10 days | Evaluate a promotion or message |
| Audience Profile | $149,000 | 1,000 | Up to 14 | 12–15 days | Understand habits and barriers |
| Campaign Impact | $239,000 | 2 × 600 | Up to 10 / wave | 4–6 weeks | Measure awareness and recall |
| Audience Tracker | $35K setup + $85K/wave | 500 / wave | Up to 10 | 6-wave minimum | Track brand or category health |
Includes design, operation, quality control, analysis, and results presentation. Non-standard scopes are quoted through a specific statement of work.
Next step
Bring a decision. We will design the measurement.
In a 30-minute session, we define the brief. Within 48 hours, we validate method, sample, schedule, and investment.
01
Decision
What do you need to decide?
02
Audience
Who do you need to understand?
03
Date
When will you use the result?